Sometimes, The Less Said, The Better: That Creepy Tiger Woods Ad

Perhaps one of the worst ideas for an ad in the history of the world:



In the few public statements and appearances young Mr. Woods has made since the Great Tiger Woods Turkey-Day Beat-Down, the message has been: Leave my family out of it! That part's private! I'm not going to talk about it, and if you do, you're a tasteless dolt.

It can be argued that the legs have just been kicked out from under that approach, by intoning the voice of Earl Woods, The-World's-Most-Famous-Dad, voiced over the mournful visage of his son.

And, to be fair, the 'this was my failure, leave my family alone' approach was actually a good one. His aging mother (who did at least as much as Earl, just less publicly), and his infant children don't need to be the object of the public's appetites. His wife needs space and time to decide what the rest of her life might look like, because it was forever altered by young Mr. Woods entering her world. She has two children to raise.

All gone.

The narcissism that fueled the self-destructive behavior is very much alive and well at TW Inc.

One of the great things about golf is that the actions of the game are played in silence. Even when words are spoken between the ropes, voices are low. It's a great life lesson.

Sometimes, the less said, the better.