P & G Scores Big With Their Olympic Ad

Proctor and Gamble will weather our present troubles. They make the everyday products the world consumes.  Pampers, Crest, Tide, Pepto-Bismol, the list stretches on.

They also have execs in place who have the intelligence and insight to commission ads like this for the Winter Olympics. It's brilliant stroke, as they build the brand value and barely mention any of the products they sell. There will be time for that later. For now, they spread good cheer and good will.