Lots of descriptive stuff about the experience that Disney offers, but here's the heart of the matter:
Disney’s focus groups find that for Chinese parents, “education means everything”. English, in particular, is viewed as a ticket to the wider world, says Mr Sugerman. Studies commissioned by Disney estimate that the market for children’s English-language education in China is growing by 12% annually and will reach $3.7 billion by 2012. That may be too modest. Adele Mao, an analyst at OLP Global, a research and consulting firm, reckons the market is already nearly $6 billion a year and is growing by 20%.
OS, in part of his life, works with students, teachers, parents and educational institutions. What he tries to convey, with only slow progress, is that parents and kids in places like China are laser-focused on education, especially in English. By contrast, OS deals with native English speakers who are illiterate in their native tongue. His friends who teach in universities are going bald, tearing out their hair over students who cannot write or speak English. Not the immigrant kids--the native born kids.
Disney gets it.
OS hopes more parents here will begin to, lest we end up like this guy:
No comments:
Post a Comment